“Share the pain of the CEO,” Says Emory Professor Dr. Jag Sheth
to IT Executives at the CIO Roundtable Forum

Atlanta, Georgia- December 10, 2006:   Dr. Jagdish (Jag) Sheth told the assembled IT executives at the CIO Roundtable Forum luncheon held at the Buckhead Club December 7, 2006, that the role of the CIO is shifting from technology leadership to business leadership, and from domestic orientation to global orientation. “Four forces are driving this shift,” he said. “These are the emergence of the global economy; the rise of China and India (‘Chindia’); affordable computing; and increased productivity through automation and integration.” He urged upwardly mobile CIO-s to develop a business unit mindset, rather than just be the manager of a technology cost center. “The CIO must today become a great internal marketer, fuse IT with operations, and become a key contributor to corporate strategy, if he or she expects to prosper in today’s corporate environment,” he said.

“Dr. Sheth is a world renowned authority on Marketing and Consumer Behavior,” said Dr. ‘Narsi’ Narasimhan, CEO of Paalam, Inc., the sponsor of the CIO Roundtable Forum. “He is a futurist, a great strategist and thinker. His remarks on the changing role of the CIO led to the kind of spirited discussion we envisioned when we began the Roundtable Forum.”

Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. He is highly sought out as a keynote speaker at many industry, academic and public forums. He has worked for numerous industries and companies in the United States, Europe and Asia, both as an Advisor and as a Seminar Leader.

Dr. Sheth is frequently interviewed by the Wall Street Journal, New York Times, Fortune, Financial Times, Economic Times, CNN, CNBC (India) and the BBC. Dr. Sheth has been awarded the Outstanding Marketing Educator award by the Academy of Marketing Science, the Richard D. Irwin Distinguished Marketing Educator award and the Charles Coolidge Parlin award.

He is the best selling author of Clients for Life, and The Rule of Three, coauthored with Dr. Rajendra Sisodia. His most recent book, Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets was published in 2006.

The CIO Roundtable Forum is a series of invitation-only luncheon and breakfast meetings designed for a small group (15-20) of IT executives. Each event features speakers addressing strategic and technology issues followed by an in-depth discussion by all attendees.
Paalam, headquartered in Atlanta, Georgia, is a technology services company that specializes in managing globally distributed technology development teams for its clients. Paalam offers significant savings by providing fixed price contracts, guaranteeing quality and managing software development projects end to end.

The Company asks that any IT executive wishing to attend this session or one of the upcoming, limited-seating CIO Roundtable Forum luncheons, call the Company at 770-209-9700 or email to maha@paalam.com to receive a schedule of upcoming events.

Additional high resolution images available from maha@paalam.com
       http://www.paalam.com/PMM007/20061207/CIO20061207_group1.JPG
       http://www.paalam.com/PMM007/20061207/CIO20061207_group14.JPG

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